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Facebook has ranked Nigerian and Kenya top among the countries in Africa as frontier-market for the medium in terms of mobiles to like, share and upload content on the social network.
Facebook founder, Mark Zuckerberg
With 15 million active users on Facebook on a monthly basis, Nigeria has been ranked top among the countries in Africa by the social media giant as the number one frontier-market for the medium in terms of mobiles to like, share and upload content on the social network.
Coming in second place is Kenya with 4.5 million users in 30 days.
The latest publication by Facebook shows the two nations as important entry points on a continent of nearly one billion people.
A statement by Nunu Ntshingila, Facebook’s head of Africa states;
"Mobile is not a trend; it’s the fastest adoption of disruptive technology in history of communication.
Facebook said its active user population in Africa grew 20 percent to 120 million in June from 100 million in September last year. A large portion of these users were in North Africa.
Nigeria had 15 million monthly active users as of June 30 this year, all of them using mobiles to like, share and upload content on the social network. In Kenya, 95 percent of the 4.5 million monthly active users did so via mobiles.
Facebook has nearly 20 million users in major African markets, Nigeria and Kenya, statistics released by the social network showed on Thursday, with the majority using mobile devices to access their profiles."
Facebook opened its first African office in Johannesburg in June as the continent’s growing population and relatively low levels of internet access present a large untapped market for the social network to earn advertising revenue.
South Africa has 12 million monthly active Facebook users (both web and mobile), the data showed, and Facebook says with its strong advertising partnerships in Africa, it would use the new office in Johannesburg to expand its business across the continent.
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